Carolyn Morgan, founder of Speciall Media, has over 20 years experience at a senior level in media and consultancy, spanning print, digital, TV and live events.
Carolyn has direct experience of strategic reviews, negotiating joint ventures, disposals and acquisitions of media businesses. She has successfully led media businesses to profitability and taken brands onto new media platforms. She launched a series of specialist websites for Bauer (previously Emap) to complement their print business and drive incremental revenue.
Carolyn launched the Specialist Media Show in 2010 to bring together experts and executives in specialist media. Carolyn moderated the Specialist Media Network on Linked-in which provided a forum for debate and exchange of ideas among specialist media owners. In 2013 Carolyn sold the Specialist Media Show to SIIA and helped them launch a series of London-based events for European publishers.
Speciall Media helps media businesses navigate the evolving digital publishing landscape, to grow their revenues from media brands and exploit opportunities in digital media.
Carolyn now concentrates on her consultancy work with media and publishing businesses to create practical digital media and marketing strategies. She combines strong strategic skills with an in-depth understanding of the practicalities of integrating digital media into existing businesses, working with editorial, marketing, commercial and technical teams. Carolyn writes on strategic digital media and marketing issues for trade publications and on the Speciall Media blog.
She regularly speaks and moderates panels at media conferences on digital strategies for media owners, including Digital Media Strategies, FIPP, Monetising Media, B2B Media Strategies, Media Futures, Publishing Expo.
Carolyn is a Non Exec Director of Thomas Telford Ltd, the publishing and commercial business of the Institute of Civil Engineers. She is a Member of Council and Finance Committee for the University of Nottingham and Chair of the Digital Experts Group.
Ask us for recommendations for a digital media expert to help implement your digital media strategy.
Our service to our clients doesn’t stop with strategic advice on their digital media issues. We have built up relationships with digital media experts who can help assess your marketing needs, review your editorial content, manage your subscriptions or e-commerce business or build your website for you.
Carolyn’s expertise is with consumer and b2b media companies in the UK, but she collaborates with specialists in b2b, broadcast, public sector, trade associations and European media. Below are short profiles of some digital media experts. Carolyn has worked with and can recommend them all.
With Carolyn’s extensive network of over 2000 media specialists, she can usually find you an answer to a question or an expert to help.
Peter Houston is an expert advisor on editorial content and business models for print and digital
Trinity Event Solutions provide a venue search and accommodation service for event organisers.
Richard Miles of Flume Training can provide top quality multimedia training for ad sales teams
Emma Lannigan is an experienced marketer and marketing copywriter plus a superb project manager
Anna Forgaard is an excellent direct marketer with plenty of subscriptions expertise.
Steve Booth is a creative and flexible designer for print and digital publications.